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Home → Restaurant Marketing

// RESTAURANT & CAFÉ MARKETING //

More Tables.
More Orders.
Marketing Built for Food Businesses.

Your food is great. Your Google rating is solid. But the tables are half-empty at lunch and the delivery app is eating 30% of every order. The fix isn't a discount — it's a proper marketing system that brings the right customers to you, direct.

4.2× Average ROAS on Meta campaigns
312 Table bookings in one month
89% 5-star review rate after campaigns
₹18 Average cost per new customer

// THE REAL TALK //

Why Most Restaurant
Ad Budgets Go Nowhere.

You're Competing With Zomato and Swiggy for Your Own Customers

Every order through an aggregator is a 25–30% cut off the top — and they're using your restaurant's popularity to show competitors' ads to your customers. We build the direct ordering and booking channel so you stop paying for customers you already earned.

Lunch Slumps and Weekday Empties

Weekends are fine. Tuesday at 1pm is a ghost town. Most food businesses are optimised for the weekend spike — not the steady mid-week revenue that builds sustainable margins. We plug the gaps with targeted campaigns timed around your real slow periods.

Social Media That Looks Nice But Doesn't Bring Footfall

Pretty Reels. Decent engagement. Zero correlation between Instagram activity and actual tables filled. Content strategy that doesn't connect to a conversion outcome is just expensive decoration. We build the full loop — content to inquiry to booking.

No Follow-Up System for First-Time Visitors

A customer visits once, had a great time, and you never hear from them again. No re-engagement. No WhatsApp message. No loyalty push. The hospitality industry's biggest leak isn't acquisition — it's retention. We build the system that brings people back.

The food business is not a
visibility problem.
It's a
consistency problem.

People are searching for restaurants in your area right now. They're checking Google, scrolling Instagram, and asking WhatsApp groups. The question is whether your name shows up — and whether what they find convinces them to choose you over the place down the road.

We have run campaigns for cafés, QSRs, delivery brands, and fine dining. The strategy is different for each — but the goal is the same: a predictable flow of new customers and a system that keeps them coming back.

13+ YEARS COMBINED EXPERIENCE

// WHAT WE BUILD //

Every Channel.
One Full Table.

📱

Meta & Instagram Ads

Footfall campaigns, delivery order funnels, event promotions, and retargeting for people who visited your page but never booked. We test offers, creatives, and timing until your cost-per-customer makes financial sense.

FOOTFALL · ORDERS
🔍

Google Search & Local Ads

"Best café near me." "Restaurants open now [city]." "Brunch spot [area]." We put you at the top when hungry people with intent are searching. Google Local ads are the most under-utilised channel in the food industry.

HIGH INTENT · BOOKINGS
📍

Google Business & Local SEO

Your Google Business Profile is your most-viewed storefront. We optimise it fully, build citation authority, manage reviews, and keep it updated with offers and hours. The organic channel that earns free footfall every single day.

LOCAL · ORGANIC
💬

WhatsApp Ordering & Loyalty Flows

A customer visits once. We make them a regular. Automated WhatsApp flows for table confirmations, special offer nudges, birthday deals, and re-engagement for customers who haven't been back in 30 days. The highest-ROI channel most restaurants ignore.

RETENTION · REPEAT
📸

Content & Reels Strategy

Food content that makes people hungry and click. Not generic stock shots — real creative strategy around your menu, your ambience, your chef, your story. Reels and Stories that drive saves, shares, and — most importantly — reservations.

INSTAGRAM · ENGAGEMENT

Review Management & Reputation

Positive reviews are the highest-converting sales tool in the food industry. We build systematic review generation flows, handle negative feedback professionally, and ensure your rating reflects the experience you actually deliver.

RATINGS · TRUST

// PROOF, NOT PROMISES //

Real Campaigns.
Real Restaurants.
Real Numbers.

4.2×
ROAS on Meta footfall campaign
Café chain · 3-city campaign · 90-day window
312
Confirmed table bookings in a month
Fine dining restaurant · Google Ads + Meta · Mid-week focus
89%
5-star Google reviews post-campaign
Review generation flow · Tier-2 city café · 6-month run
₹18
Cost per new first-time customer
QSR brand · Meta lead-gen · Delivery + dine-in split
// 01 // META ADS

4.2× ROAS — 3-City Café Campaign

A growing café chain needed to fill tables across three cities without destroying margins on delivery. We built city-specific Meta campaigns with separate creatives for dine-in offers and delivery promotions. A WhatsApp booking funnel captured intent leads directly. ROAS hit 4.2× across the 90-day run.

CAFÉ CHAIN · META · 3 CITIES

// 02 // GOOGLE ADS

312 Table Bookings in 30 Days

A mid-market restaurant was dependent on word-of-mouth for weekend bookings and had empty tables mid-week. Google Local Search ads targeting "restaurant near me" and occasion-based queries (anniversary dinner, business lunch) drove 312 confirmed bookings in a single month with a healthy cost-per-booking.

RESTAURANT · GOOGLE LOCAL ADS · DELHI-NCR

// 03 // REVIEW STRATEGY

From 3.8 to 4.7 Stars in 90 Days

A café with good food but patchy reviews was losing organic search ranking and customer trust. We implemented a post-visit review generation flow via WhatsApp, trained the team on handling negative reviews, and rebuilt the Google Business Profile. 90 days later: 4.7 stars and top-3 in local search.

STANDALONE CAFÉ · GOOGLE BUSINESS · TIER-2 CITY

// CLIENT VOICES //

What Food Businesses
Say About Working With Us.

“SuperFew understood the café business immediately — the margin pressure, the footfall cycles, the delivery platform problem. They built us a Meta campaign that actually fills seats, not just gets likes. Within six weeks we stopped caring about Swiggy rankings.”
R
Rajesh M.Café Owner · Bhopal
“Our Google reviews were killing us. SuperFew fixed the whole thing — the profile, the review flow, even how we respond to complaints. We went from 3.8 to 4.7 stars and now we rank top-3 for restaurants in our area. Game-changing for walk-in traffic.”
P
Priya S.Restaurant Manager · Indore

// HOW WE WORK //

From Half-Empty Tables
to a Consistent Rush.

01

Revenue Audit

We analyse your current bookings, delivery vs. dine-in split, slow periods, and any existing campaigns. We need to understand your margins before we spend a rupee of your budget.

02

Channel Strategy

A tailored plan for your restaurant type. The right channels, the right offers, the right timing. A QSR needs different campaigns than a fine dining venue — we build for your actual business model.

03

Launch & Optimise

We build campaigns, set up WhatsApp flows, optimise the Google Business Profile, and launch. The first two weeks are about watching data and tightening everything. Speed matters.

04

Fill the Calendar

Weekly performance reviews. Monthly strategy calls. Seasonal campaign planning so you're never caught without a footfall push before your historically slow months.

Start With the Audit →

// WHO WE SERVE //

Built for Every
Kind of Food Business.

Cafés & Coffee Shops

Standalone, chain, or franchise. We drive footfall, build loyalty, and turn your regulars into advocates. The café that feels like a community always wins.

🍽️

Restaurants & Bistros

Mid-market to fine dining. Table bookings, event promotions, private dining leads, and the Google presence that makes you the obvious choice for special occasions.

🍕

QSRs & Fast-Casual Brands

Volume-driven campaigns with low cost-per-customer. Delivery order funnels, Google Local dominance, and Meta audiences built for speed and repeat.

🎂

Bakeries & Cloud Kitchens

Order-first businesses that live and die by digital discovery. We build the online presence and direct ordering channels that reduce your platform dependency.

Where We Work

India — Metro CitiesMumbai, Bengaluru, Delhi-NCR, Hyderabad, Chennai, Pune — high-competition markets where targeting quality makes the difference.
India — Tier-2 CitiesBhopal, Indore, Nagpur, Lucknow, Jaipur and beyond — lower competition, strong local SEO upside, high WhatsApp conversion rates.
United KingdomWe work with UK-based restaurant and café businesses. If you're looking for a performance marketing partner who actually delivers, let's talk.
Dubai & UAEPremium market with high ad spend tolerance. The competitive gap we can close for restaurant and café businesses in Dubai is significant.

// STRAIGHT ANSWERS //

Questions Restaurant
Owners Actually Ask.

It depends on your city, restaurant type, and goals. For a standalone café or restaurant, we recommend starting with ₹30,000–50,000/month in Meta ad spend and ₹20,000+ for Google. The key is that every rupee should be traceable to a booking or customer — we won't run campaigns that can't show you a return.
Yes — this is one of the most common briefs we get. We build direct ordering and booking channels via Google, WhatsApp, and your own website. The goal is to shift a meaningful percentage of your orders to direct, where you keep 100% of the margin. It takes 3–6 months to build meaningfully, but the long-term ROI is significant.
Google Local Ads and Google Business Profile optimisation are the highest-intent footfall drivers available. "Restaurant near me" searches have the highest conversion rate of any food-related query. We also run Meta campaigns with location radius targeting, timed around your lunch and dinner peaks.
We plan for these. Before each anticipated slow period, we build campaigns specifically designed to pull forward bookings and drive mid-week traffic. It's not magic — it's a plan. Most restaurants don't have one. We do it as standard.
Yes. We build a review generation system — typically via WhatsApp post-visit — that systematically increases your review volume. We also train you on how to respond to negative reviews in a way that actually improves perception. Reviews are the highest-converting sales tool in your industry and most restaurants treat them as an afterthought.
Trilok and Mayank — the founders. No account managers, no junior handoffs. Every strategy, every campaign, every report comes directly from one of us. That's the SuperFew commitment and we don't break it.

Stop Feeding the
Aggregators.
Own Your Customers.

Tell us your current situation — what you're spending, where your bookings come from, and what your slow periods look like. We'll tell you exactly what we'd fix and how. Free. No pitch. Just straight talk.

We respond within 24 hours. Every time. Straight to Mayank or Trilok.