You'll talk to me from the first meeting onward. No junior account managers, no handoffs, no "let me loop in my team." That's the deal Trilok and I built SuperFew on.
For nine years before this, I sat on the other side of the table — deciding what gets made, who makes it, what it costs, and whether it's good enough to put a brand's name on. Furniture for international buyers in the US and Japan. Home furnishing for Spain. Interior decor and handicrafts for Mexico. Apparel for the high streets you've actually walked down. The titles changed across The Good Glamm Group, Triburg Imtiara, and Indus Valley — the job didn't. It was always the same instinct: what should this brand stand for, what will customers actually choose, and where's the team about to ship something generic instead of something specific.
I'm bringing that instinct to your business now.
My job at SuperFew is to figure out what you actually need — which is rarely what you came in asking for. Most owners walk in wanting more reach. What they usually need is sharper positioning, so the reach they already have starts converting. Finding that gap is what I do.
From there, I direct the brand. How your website looks. What it says. The angles your competitors haven't thought of. Trilok runs the technical campaigns; I make sure the thinking behind them is sound, the design is intentional, and nothing ships in a voice that isn't yours.
If something doesn't sound right, doesn't feel right, doesn't fit who you are — it gets rebuilt before it reaches you. Not edited. Rebuilt.
That's the deal.