More Direct Bookings.
Less OTA Commission.
Marketing Built for Hotels.
You're paying Booking.com 18% on every room, MakeMyTrip another 15%, and the guest who just checked in has never heard your hotel's name. They booked a room, not a stay. We build the direct booking engine — Google, Meta, email, and the brand story that makes guests want to come back to you specifically.
// THE REAL TALK //
Why Hotels Pay OTAs
For Guests They Already Earned.
OTA Commission Is Your Largest Variable Cost
18% to Booking.com. 15% to MakeMyTrip. Collectively, 30–35% of your revenue is going to platforms that show your competitors alongside you and give the guest no reason to be loyal to your property specifically. Every direct booking that replaces an OTA booking is pure margin recovery.
Guests Who Loved the Stay — and Booked OTA Again Next Time
They had a great experience. You have no email address, no WhatsApp number, no way to reach them. The OTA owns the relationship. When they plan their next trip to your destination, they go back to the platform — not to you. We build the post-stay relationship you should have owned from checkout.
Seasonal Occupancy Gaps You Can't Predict or Fill
Off-season is brutal. Shoulder months are guesswork. Most hotels run blanket discounts on OTAs and hope. We build targeted campaigns — to past guests, to adjacent audience segments, to corporate travel bookers — that fill specific gaps without destroying your ADR.
No Brand Story That Makes Your Property Irreplaceable
'Comfortable rooms, great location, good service' describes every hotel. The properties that consistently command a price premium and direct loyalty have a distinct brand story. We build that — so that returning guests and new guests alike have a reason to book direct and pay more.
Hotels don't have
an occupancy problem.
They have a
direct channel problem.
Travellers planning a trip to your destination will find your hotel. The question is whether they find it through an OTA — which takes a commission and builds zero loyalty — or through your own channels, which costs less and builds a relationship.
We have worked with boutique hotels, heritage properties, business hotels, and resorts across India and internationally. The direct booking strategy is always specific to the property type, the guest profile, and the booking window — never a template.
13+ YEARS COMBINED EXPERIENCE// WHAT WE BUILD //
Every Channel.
One Direct Booking Engine.
Google Hotel Ads & Search
Google Hotel Ads appear above Booking.com and MakeMyTrip in search results. For properties with their own booking engine, this is the most direct route to commission-free reservations. We manage campaigns, rate parity, and bidding strategy to maximise direct booking ROAS.
DIRECT BOOKINGS · ROASMeta Retargeting & Awareness Campaigns
Travellers research destinations on Instagram before they book. We build Meta campaigns that intercept this research phase — destination campaigns, property showcase ads, and retargeting sequences for people who visited your booking page but didn't complete.
RETARGETING · AWARENESSSEO for Direct Booking
"Best boutique hotel [destination]." "[Hotel name] direct booking." We rank your property for the searches that lead to commission-free stays — and build the content strategy around your destination that earns organic traffic from travellers in the research phase.
ORGANIC · SEOGuest Re-engagement & Email/WhatsApp
Every past guest is a future direct booking waiting to happen — if you reach them before they go back to the OTA. We build post-stay communication flows, seasonal return offers, and loyalty incentives that make direct the natural choice for repeat visits.
RETENTION · LOYALTYBrand Story & Visual Identity
A hotel with a strong brand story charges more, fills earlier, and builds genuine loyalty. We develop the brand narrative — what makes your property different, what feeling you sell, why guests should care — and translate it into campaigns that attract the right traveller.
BRAND · POSITIONINGReputation Management
Your TripAdvisor, Google, and Booking.com ratings directly affect your search visibility and conversion rate. We build the review generation system and response protocol that keeps your rating consistently above 4.5 — the threshold where direct booking conversion jumps significantly.
RATINGS · TRUST// PROOF, NOT PROMISES //
Real Campaigns.
Real Properties.
Real Numbers.
38% More Direct Revenue — 6 Months
A boutique property paying 20%+ OTA commission on 60% of its bookings needed to shift the channel mix. We launched Google Hotel Ads alongside a Meta retargeting campaign for property page visitors. Direct booking revenue grew 38% in 6 months as OTA dependency fell. Commission savings alone covered the marketing investment.
BOUTIQUE HOTEL · GOOGLE HOTEL ADS + META · 6 MONTHS
22% OTA Reduction via Past Guest Campaigns
A mid-market city hotel had a database of 2,400 past guests with no re-engagement programme. We built a WhatsApp campaign offering a direct booking discount and early access to seasonal packages — with a link directly to the hotel's booking engine. 340 confirmed direct bookings from past guests in the first campaign cycle.
CITY HOTEL · WHATSAPP RE-ENGAGEMENT · 2,400 GUEST DATABASE
3.4× ROAS on Heritage Resort Campaign
A heritage resort in Rajasthan was spending heavily on OTAs and had no Google search presence for its destination keywords. We built a destination content strategy, optimised the booking page, and launched Google Hotel Ads. 3.4× ROAS on Google spend and a 40% improvement in organic search visibility within 90 days.
HERITAGE RESORT · SEO + GOOGLE HOTEL ADS · RAJASTHAN
// CLIENT VOICES //
What Hotels & Resorts
Say About Working With Us.
“We were paying OTAs for guests who had stayed with us before. That was the moment I knew something had to change. SuperFew built the direct booking system — Google Hotel Ads, the WhatsApp re-engagement for past guests, and a proper brand story for the property. Direct bookings are now 55% of our revenue. That was 20% before.”
“The reputation management work changed everything. We were at 4.1 on Google and losing direct search bookings to competitors. SuperFew built the review flow, fixed how we respond to criticism, and rebuilt our Google Business Profile. We're at 4.7 now and our direct booking conversion rate has nearly doubled.”
// HOW WE WORK //
From OTA Dependency
to a Direct Booking Machine.
Revenue Channel Audit
We analyse your current booking mix — OTA vs. direct, channel costs, past guest data, and seasonality. We calculate exactly how much you're losing to commissions before we build anything.
Direct Booking Strategy
A specific plan for your property type, location, and guest profile. Google Hotel Ads vs. Meta retargeting vs. past guest re-engagement — the right channels in the right order for your situation.
Build & Launch
We set up Google Hotel Ads, build the Meta campaigns, create the post-stay communication flows, and optimise your Google Business Profile. Launch within 2–3 weeks of strategy sign-off.
Shift the Channel Mix
Monthly tracking of OTA vs. direct ratio. Seasonal campaigns before peak and shoulder periods. The goal is a steady shift in your booking channel mix that compounds over 6–12 months.
// WHO WE SERVE //
Built for Every
Kind of Property.
Boutique & Design Hotels
Unique properties that command a price premium — when their story reaches the right traveller. We build the marketing that makes the experience tangible before check-in.
Heritage & Experiential Properties
Haveli conversions, plantation stays, historical properties. The story is already compelling — we build the digital presence that makes it discoverable and bookable.
Business & City Hotels
Corporate travel programmes, extended stay campaigns, and review management for the properties where ratings directly drive conference and corporate booking decisions.
Resorts & Leisure Properties
Destination SEO, influencer collaboration strategy, and seasonal campaign planning. The properties that dominate their destination search terms win disproportionate organic traffic year-round.
Where We Work
// STRAIGHT ANSWERS //
Questions Hotel Owners
Actually Ask.
Stop Paying OTAs
For Your Own Guests.
Start Here.
Tell us your current OTA commission percentage, your direct booking rate, and your seasonality. We'll calculate exactly what you're leaving on the table and how we'd fix it. Free. No pitch. Just the numbers.
We respond within 24 hours. Every time. Straight to Mayank or Trilok.